Lakmé: Intelligence in Every Shade

Lakmé is more than a beauty brand — it's a cultural icon that defines style for millions. In this project, I reimagined its storytelling through the lens of next-gen creativity. By harnessing AI not as a gimmick, but as a strategic co-creator, I unlocked narratives that felt intuitive, aspirational, and deeply personal. Each campaign asset was rooted in real consumer desires and elevated by intelligent design — not just to sell beauty, but to evoke it. This wasn’t about automation. It was about amplification — of Lakmé’s essence, its evolution, and its emotional edge in a fast-changing beauty landscape.